Party on Purpose!
Party on Purpose! (POP!) is an annual fundraiser benefiting Planned Parenthood in Las Vegas but most importantly, it’s a FUNdraiser! Hosted in beautiful Las Vegas, Nevada, POP! allows folks to let loose and have a fun-filled evening supporting the work of Planned Parenthood of the Rocky Mountains. This event features a photobooth, live local DJ and drag performances, and heavy appetizers.
This project is the re-brand for POP! which includes a brand new color palette, logo, fonts, and deliverables such as party invitations, save-the-dates, event program, stage design, postcards, and more!
Role: producer, designer, illustrator
Creative Direction: Emily Butz-Austerberry
Event photographer: Emma Pattee, Kat Allen
Brand Development
This project started with mood-boarding, I put together three sets of mood-boards that each had different design directions. We felt passionate that the Pop art theme encompassed the fun, vibrant, and bold feel of this event in the heart of Las Vegas!
